International Woolmark Prize : JKOO
and it looks great – but something like that really has to be dry-cleaned. With our special denim wool, you can bleach and wash it because it has the same treatment and effect as regular denim. If you were to win the final, how would the Woolmark Prize help your business? JC: I cannot even imagine how great the mentoring will be that is offered “ WE WANT NOT ONLY TO CREATE GARMENTS BUT TO CHALLENGE THE PARADIGM OF WHAT FASHION IS AND CAN BE. “ JKoo | Asia to the winning designer, and the exposure to the international market would just be fantastic. YK: Our ultimate goal is for J KOO to be around for a long time but always offering fresh ideas. Making a global brand is part of that process.
Nanna van Blaaderen